🚀 Build Your Win, Stack by Stack

AI Digital Marketing Platform for Local Business Growth

Most marketing fails because it's disconnected tactics. I deliver The PlayOS Approach — powered by LocaliQ — modular, AI-powered playbooks that layer together to create a predictable growth engine for businesses across Southwestern Ontario.

Get My Free Strategy See Real Results
506K+
Businesses Trusted
279M
Total Leads Generated
$15.9B
Revenue Generated
5.8M+
Campaigns Informed by Data
USA TODAY Network Partner Serving SW Ontario Businesses Award-Winning Platform 142M Hours Saved for Clients G2 Top-Rated Solution
Our Technology

All-in-One AI Marketing Technology That Drives More Leads

The PlayOS Approach is built on LocaliQ's proprietary execution engine — the world-class platform that powers every stack with real-time optimization, cross-channel intelligence, and AI-driven automation, backed by $1B+ in annual ad spend data.

⚡

Dash™ AI: Automated Lead Capture & 24/7 SMS Response

AI that categorizes, prioritizes, and responds to every lead — including after-hours SMS, call summaries, sentiment analysis, and missed-call alerts — so no opportunity slips through.

AI Lead Management
📡

Real-Time Cross-Media Budget Optimization Across Every Channel

Proprietary technology automatically reallocates your budget across search, display, video, and social in real time — getting the most leads for every dollar you spend.

Real-Time AI
🎯

Targeted Search & Social Ads Built on 5.8M Campaign Insights

Precision-targeted campaigns on Google, Meta, and more — built on data from 5.8 million past campaigns so your ads start optimized from day one.

Paid Media
📍

Local SEO & Listings Management Across 80+ Platforms

Manage your business presence across 80+ directories and search platforms from one dashboard, ensuring you're found everywhere your customers are looking.

Local Visibility
📊

Unified Marketing Dashboard: Every Lead, Click & Conversion in One Place

See every lead, call, click, and conversion in one place. No more juggling tools — your entire campaign performance is clear, transparent, and actionable.

Analytics
✉️

Email & SMS Automation That Turns Leads Into Customers

Keep prospects warm and customers engaged with automated nurture sequences tailored to your audience — triggered by behavior, inquiry type, or funnel stage.

Nurture Automation
Industries We Serve

Industry-Specific Marketing Solutions That Lower Your Cost Per Lead

Every Southwestern Ontario industry has unique marketing challenges. LocaliQ delivers tailored strategies that attack your specific problems — from high cost per lead to slow follow-up — with proven results.

Travel Marketing Solutions That Reduce CPL and Increase Bookings

🔴 The Core Problems: Seasonal demand swings create revenue valleys, high booking abandonment wastes ad spend, and OTA competition drives up cost per lead — leaving travel businesses paying more for fewer conversions.
💸
High Cost Per Lead
Industry average CPL for travel search ads is $73.70. Unoptimized campaigns waste budget on broad, low-intent clicks.
LocaliQ Fix: Cross-media AI reallocates budget in real time to channels driving conversions, not just clicks.
🚪
Booking Abandonment
Up to 81% of travel browsers leave without booking. Retargeting without a nurture strategy loses them forever.
LocaliQ Fix: Retargeting ads + Dash™ SMS follow-up re-engage prospects before they book with a competitor.
📅
Seasonality Gaps
Demand spikes in summer and holidays but dries up in off-season, making consistent pipeline hard to maintain.
LocaliQ Fix: Always-on Social Ads keep brand visibility high and feed early-stage planners year-round.
🕐
After-Hours Inquiries Lost
Travel shoppers research late at night. No one available to respond = no booking and a lead that goes cold.
LocaliQ Fix: Dash™ AI agent responds to SMS inquiries 24/7, including in French for bilingual markets.
  • Social Ads reaching travelers in the dreaming and planning stage across Facebook, Instagram, and display
  • Retargeting campaigns that bring back high-intent browsers who didn't convert
  • Dash™ AI lead agent — 24/7 SMS response, caller sentiment analysis, and call summaries
  • Cross-media budget optimization shifting spend to top-performing channels automatically
  • Unified dashboard tracking every impression, click, lead, and booking in one place
📊 Industry Benchmark
$73.70
Avg. CPL for Travel Search Ads (2025)
LocaliQ campaigns consistently outperform industry average CPL through AI optimization and campaign data from 5.8M+ campaigns.
200K+
Impressions in 90 days for Travel Insurance Office via Social Ads
30K+
Post engagements from Social Ads campaigns
5.3K
Clicks driven in just 3 months

Insurance Lead Generation That Cuts Cost Per Lead with AI Automation

🔴 The Core Problems: High inbound volume with slow manual follow-up, expensive cost per lead in a competitive market, and after-hours leads that fall through the cracks — all killing conversion rates and inflating acquisition costs.
💸
Expensive CPL
Finance & Insurance average CPL is $83.93 for search ads — one of the highest of any industry. Every unqualified click hurts.
LocaliQ Fix: AI-powered campaign optimization continuously filters for high-intent searchers, reducing wasted spend.
📞
Call Volume Overload
Agents spend hours reviewing calls, manually triaging leads, and following up — time that should be spent closing policies.
LocaliQ Fix: Dash™ provides call summaries, missed-call alerts, and sentiment analysis — cutting review time by 87%.
💬
Slow SMS Follow-Up
Insurance shoppers compare 3–5 providers. The first one to respond wins. Manual follow-up is simply too slow.
LocaliQ Fix: Dash™ AI SMS agent responds instantly — handling 95% of queries without a human agent.
🌐
Language Barriers
Bilingual markets (e.g., English/French in Canada) require multilingual support that most platforms can't deliver automatically.
LocaliQ Fix: Dash™ responds in both English and French, reaching broader markets without extra staffing costs.
  • Dash™ AI SMS agent — instant response, 24/7 availability, bilingual support
  • Automated call summaries and missed-call prioritization to reduce admin burden by 87%
  • Caller sentiment analysis to identify hot leads and prioritize follow-up queues
  • Social Ads for top-of-funnel brand awareness among policy shoppers at the research stage
  • Cross-media budget optimization to reduce CPL below the $83.93 industry average
📊 Industry Benchmark
$83.93
Avg. CPL for Finance & Insurance Search Ads (2025)
LocaliQ's AI-driven campaign management and lead nurturing helps insurance clients reduce effective CPL through faster follow-up and higher close rates.
100%
Of call leads sourced from LocaliQ solutions (Travel Insurance Office)
95%
Of SMS queries handled automatically by Dash™ agent
87%
Less time spent reviewing calls by the client team

Retail Marketing That Drives Local Foot Traffic and Online Sales

🔴 The Core Problems: Competing with national e-commerce brands on a local budget is brutal. Fragmented ad channels make attribution impossible, and inconsistent local listings drive customers to competitors who are easier to find.
🗺️
Invisible in Local Search
46% of all Google searches have local intent. Retailers with incomplete or inconsistent listings lose foot traffic to competitors every day.
LocaliQ Fix: Listings management across 80+ directories ensures you're found everywhere shoppers look — accurate and consistent.
💸
Fragmented Ad Spend
Running separate campaigns on Google, Meta, and display with no unified optimization leads to duplicated spend and missed opportunities.
LocaliQ Fix: Cross-media AI automatically shifts budget to highest-converting channels in real time.
📉
Inconsistent Seasonal Peaks
Without automated campaign scaling, retailers miss holiday surges or burn budget before demand peaks hit.
LocaliQ Fix: AI-powered campaign scheduling and budget automation scales spend intelligently with seasonal demand signals.
🔄
Poor Repeat Purchase Rate
Acquiring a new customer costs 5x more than retaining one. Most retail advertisers only focus on acquisition, not retention.
LocaliQ Fix: Email automation and SMS nurture sequences re-engage past buyers with promotions, loyalty offers, and seasonal reminders.
  • AI-optimized display and social ads targeting local shoppers with high purchase intent
  • Listings management across 80+ platforms — Google, Yelp, Apple Maps, and more
  • Promotional campaign automation tied to your seasonal sales calendar
  • Email and SMS retargeting to convert browsers and win back past customers
  • Unified reporting that ties every online action to in-store and online revenue
📊 Industry Benchmark
$47.94
Avg. CPL for Shopping & Retail Search Ads (2025)
LocaliQ helps retail clients drive down CPL through smarter audience segmentation and real-time cross-media budget reallocation backed by 5.8M+ campaign insights.
80+
Directories managed for maximum local search visibility
24/7
Real-time AI budget reallocation across search, social & display
5.8M+
Campaigns informing smarter retail audience targeting decisions

Home Services Marketing That Fills Your Schedule and Lowers Your CPL

🔴 The Core Problems: CPL in home services is among the highest in local advertising — and rising. Competition on Google is fierce, with Local Services Ads, Maps, and search ads all fighting for the same space. Trust is earned slowly but lost instantly.
💸
Soaring CPL Costs
Home services CPL averages $90.92 and increased 10.51% YoY — with roofing hitting $101.49. Without optimization, costs spiral fast.
LocaliQ Fix: AI-driven bid optimization and campaign data from 3,200+ home services campaigns keeps CPL competitive.
🏆
Fierce Local Competition
Search results pages for plumbers, HVAC, and roofers show LSAs, Maps packs, and search ads simultaneously — crowding out smaller operators.
LocaliQ Fix: Google Local Services Ads management puts your business at the very top — above regular search ads.
⭐
Trust & Reputation Gaps
Homeowners check reviews before calling. A weak or unmanaged online reputation hands jobs directly to competitors with more stars.
LocaliQ Fix: Reputation management tools monitor, respond to, and grow your review profile across Google and Yelp automatically.
🔁
No Repeat Business Strategy
HVAC tune-ups, pest control, and landscaping are repeat-purchase services — but most businesses have no systematic way to re-engage past customers.
LocaliQ Fix: Automated seasonal SMS and email reminders re-activate past customers before they search for someone new.
📋 Home Services CPL Benchmarks by Subcategory (2025)
ServiceAvg. CPLAvg. CPCAvg. CTR
Roofing & Gutters$101.49$9.033.02%
Heating & Furnaces$62.18$7.923.05%
Air Conditioning$55.15$8.943.11%
Plumbing$48.91$8.672.87%
Pest Control$39.25$6.554.31%
Landscaping$38.47$4.104.52%
Pools & Spas$29.08$2.945.71%
Source: LocaliQ 2025 Search Ad Benchmarks — 3,200+ home services campaigns
📊 Industry Benchmark
$90.92
Avg. CPL for Home Services Search Ads (2025)
CPL rose 10.51% YoY. LocaliQ clients using Dash™ automation and LSA management consistently outperform this benchmark by reducing wasted spend and improving conversion rates.
Award
Winning
Recognized solutions purpose-built for Southwestern Ontario businesses
142M
Hours saved across LocaliQ clients through AI automation
+13.95%
Average YoY CTR increase for home services businesses on LocaliQ
Stacks in Action

Proven Client Results Across Travel, Insurance, Retail & Home Services

Every stack delivers compound performance. See how my PlayOS Approach — layering LocaliQ's SEM, Social, and Lead Intelligence tools — has transformed results for businesses across Southwestern Ontario.

✈️ Travel & Insurance

Travel Insurance Office: 95% of SMS Leads Handled by Dash™ AI

"The Dash SMS agent allows for our marketing efforts to bring in additional leads we may not have been able to handle. The scale of growth potential widens greatly as simple questions can be answered virtually."

MP
Megan Pellegrino
Marketing Manager, Travel Insurance Office Inc.
Dash™ AI Agent Social Ads Call Management
100%
Of call leads sourced from LocaliQ solutions
95%
Of SMS queries handled by Dash™ automatically
87%
Less time spent reviewing calls
200K+
Impressions generated in 90 days
30K+
Social post engagements
5.3K
Clicks generated in first 3 months
🏠 Real Estate & Home

Landmark Fine Homes: 77 Leads in 30 Days with LocaliQ Search Ads

"LocaliQ always finds ways for our company to meet our goals! I have worked with other marketing partners in the past, and LocaliQ's 'customer obsession' is second to none."

DT
Donna Thompson
VP of Sales & Marketing, Landmark Fine Homes
Search Ads Display Ads Chat & Lead Management
77
Leads in just 30 days from Search Ads
40%
Higher Search Ads CTR than industry average
63%
Chat lead conversion rate
47%
Chat lead-to-sale rate
1M+
Display Ad impressions per month
29K
Monthly website pageviews
🪟 Home Services

Adams Windows: 920K Impressions & #1 Google Impression Share

"We are really seeing the benefits of the campaign. Clicks are being translated into leads, impressions are increasing, and we now hold a majority impression share on Google. The team helped increase our brand visibility reaching new and highly targeted audiences."

JA
Jon
Owner, Adams Windows
Social Ads Search Ads Multi-Channel
20,943
Website visitors driven by campaigns
556
Total conversions generated
224K
Local individuals reached via social
920K
Impressions across social media
#1
Majority impression share on Google
Multi
Integrated campaign across Facebook & Instagram
🛒 Retail

Flair Blinds: 72% Lead-to-Sale Rate in 90 Days

"LocaliQ's campaign results were outstanding — within 90 days we generated an extraordinary number of booked appointments and phone enquiries, with the vast majority converting into actual sales. We are now recognized as one of the largest suppliers of custom-made blinds in the UK."

FB
Flair Blinds Team
Director, Flair Blinds UK
Paid Advertising Lead Generation Appointment Booking
2,652
Impressions from paid advertising in 90 days
555
Leads via booked appointments & calls
72%
Lead-to-sale success rate
400+
Leads converted into sales
90
Days to achieve transformational results
#1
Now largest custom blind supplier in region
🎓 Professional Services

Gayhurst School: 41% Search CTR vs. 2.2% Industry Benchmark

"LocaliQ's integrated search and social campaign delivered our most successful student intake ever. The tailored lead ad forms and Client Centre tools allowed our managers to nurture and monitor every incoming lead with precision."

GS
Marketing Team
Gayhurst School
Search Marketing Facebook Lead Ads Retargeting
289
Total leads converted in 10 months
41%
Search CTR vs 2.2% industry benchmark
446K+
Targeted social impressions
6,863
Total search and social clicks
16K+
Clicks to website generated
Best
Most successful student intake in school history
🏡 Real Estate

Brookfield Residential: Full-Suite LocaliQ Campaign Drives Long-Term Growth

"LocaliQ is invested in Brookfield Residential and the outcomes of the solutions they provide for us. They're truly a partner in helping us reach our goals. The solutions that LocaliQ creates on a regular basis for us are the basis of our marketing portfolio."

CW
Christy Williams
Marketing Manager, Brookfield Residential
Full-Suite Digital Cross-Channel Brand Strategy
Full
Suite of LocaliQ digital solutions deployed
Fast
Rapid campaign pivots executed during COVID-19
1
Stop-shop streamlining an entire marketing department
Long
Term partnership built on consistent performance
Multi
Market campaigns across Central Texas region
✓
Named as foundation of full marketing strategy
Our Approach

How LocaliQ Generates, Converts, and Retains More Customers

The PlayOS Approach is how I architect strategy — delivered entirely on the world-class LocaliQ platform. Three strategic phases, layered in sequence, each one compounding the performance of the last.

1

Step 1: Target High-Intent Audiences with AI-Powered Ads

AI-powered search, social, and display ads put your brand in front of the right people at exactly the right moment — before competitors do.

2

Step 2: Convert More Leads with Dash™ AI Automation

Dash™ captures, prioritizes, and responds to every lead automatically — so your team spends time closing, not chasing or filtering inquiries.

3

Step 3: Retain Customers with Automated Email & SMS Nurture

Compound Performance. As each stack module generates data, LocaliQ's AI engine learns what works and shifts budget automatically. I continuously refine which plays in your stack are performing best — optimizing creative, bids, and audiences in real-time, all within LocaliQ's platform. Your growth engine becomes predictable and scalable.

The PlayOS Approach

Stop Buying Ads. Start Installing Stacks.

Most businesses have siloed marketing — an ad here, a post there, and a prayer that the algorithm figures it out. The PlayOS Approach treats your marketing as a modular stack of repeatable wins — designed by me, executed on LocaliQ's world-class platform — layered together to create a predictable growth engine.

The Core Philosophy: Build Your Win, Stack by Stack

Traditional consulting is abstract. The PlayOS Approach is concrete. I position marketing tactics as blocks — playbooks stacked together in the right order, running on LocaliQ's AI engine, to create a custom growth engine for your business.

Instead of a massive, overwhelming project, you get repeatable, modular stacks. Each stack is an executable playbook with clear inputs, AI-driven automation, and measurable outputs. And when you layer them correctly, they compound performance.

The 5 Core Blocks

🎯

The SEM Block

Focus: High-intent demand capture.

  • Core Play: Brand protection + high-intent buying keywords
  • The Negative Stack: Pre-built list of 500+ junk keywords to save budget instantly
  • AI Integration: Real-time bid scripting based on inventory, weather, market conditions
📱

The Meta Block

Focus: Demand generation and brand storytelling.

  • Creative Lab: 3-2-1 testing method (3 hooks, 2 bodies, 1 CTA)
  • Retargeting Stack: Dynamic Product Ads showing exact items viewed
  • AI Integration: Generative AI swaps backgrounds/hooks every 7 days to prevent ad fatigue
🎥

The YouTube Block

Focus: Visual authority and top-of-mind awareness.

  • In-Stream Play: Non-skippable ads for brand awareness
  • Discovery Play: Video placement in search results for "how-to" queries
  • AI Integration: AI voiceovers in multiple languages, eye-contact fixing for speakers
⚡

The PMAX Block

Focus: Google's black box — AI finds customers across all channels (Gmail, Maps, Search, YouTube).

  • Asset Group Play: Distinct buckets for high-margin vs. clearance items
  • Audience Signal Stack: Feed Google high-value customer emails so AI finds lookalikes
  • AI Integration: Signal optimization — cleaning data before it hits the AI to prevent wasted spend
🛒

The E-Commerce Block

Focus: Converting browsers into buyers across Google and Meta.

  • Google PMAX Shopping: Ads across Search, Shopping, Display, YouTube & Gmail — Google's AI finds your buyers
  • Meta Sales Ads: Advantage+ Dynamic Ads on Facebook & Instagram retargeting exact products browsed
  • AI Integration: Feed purchase data to Google & Meta to find lookalike buyers and compound ROAS

How LocaliQ Powers Every Stack

LocaliQ's proprietary platform provides the execution engine for every PlayOS module. Here's how technology and strategy work together:

🧠

The Engine: LocaliQ Technology

Real-time cross-channel optimization, lead-to-close tracking, AI bidding powered by $1B+ in annual ad spend data across 506,000+ businesses.

📐

The Architect: PlayOS Strategy

I design your custom PlayOS: selecting the right modules, building the playbooks, and engineering the AI prompts — all executed on LocaliQ's platform.

📊

The Result: Compound Performance

Each stack generates data that feeds the next. Retargeting improves when search identifies high-intent audiences. Lead nurturing closes more deals when Meta fills the top of the funnel.

Client Reviews

What LocaliQ Clients Say About Their Marketing Results

Businesses across Southwestern Ontario trust the PlayOS Approach — my modular strategy delivered on the LocaliQ platform — to drive compound, predictable performance. Here's what they're saying about layering LocaliQ's modular stacks.

★★★★★

"LocaliQ has completely transformed how we handle inbound leads. The Dash platform is like having an extra team member available 24/7."

Sarah T.
Insurance Agency Owner
★★★★★

"Our booking rates went up significantly after switching to LocaliQ's Social Ads. The targeting is spot-on and the reporting is finally clear and useful."

James R.
Travel Agency Director
★★★★★

"For home services, trust is everything. LocaliQ helped us manage our reviews and get found on Google — our call volume doubled in four months."

Maria G.
HVAC Business Owner

Get Your Free PlayOS Diagnostic

I'll analyze your current digital footprint using LocaliQ's platform data, identify where you're leaking budget, and build a custom PlayOS roadmap showing which modules (SEM, Social, Retargeting, Lead Intelligence) to install first for maximum ROI — tailored to your business across Southwestern Ontario.

🔒 No spam. No commitment. Your info stays private.