Build my model
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EVIDENCE-GROUNDED MEDIA ALLOCATION

Media Budgets Modelled.

Plan media spend like a CFO would. For marketing teams managing real, multi-channel budgets — turn spend into a defensible allocation, then defend it upward. Channel mix, projected CPL, payback, and the brand-versus-activation balance the evidence supports.

$ /mo
No card. No call unless you ask. You get a PDF you own.
MODELLED PLAN · NORTHBAY HVAC HIGH CONFIDENCE
BLENDED CPL $48.20 ▾ 12.4%
PAYBACK 4.2 mo ▾ 1.1 mo
EVERY PLAN TRACES BACK TO THE EVIDENCE
Binet & Field Ehrenberg-Bass Nelson-Field System1 WordStream

From today’s spend to a number you can defend.

01
Current state
Tell us where your dollars sit today — spend, channels, objective. No audit, no jargon.
02
The model
We run your budget against marketing-science benchmarks — CPL, payback, brand/activation balance.
03
Future state
A defensible plan you can take to the board, exported to a branded PDF in a click.