Njord
Build my model
Njord
Build my model
You’ve modelled your budget. Now stress-test it. Bring your numbers, your goal, and the questions the model raised — we’ll talk through what to keep, what to adjust, and where to look next. No pitch deck.
Marketing strategist at LocaliQ, working with SMB and mid-market marketing teams on media planning across insurance, home services, auto, and B2B. I built Njord because most teams I sit with don’t have a model — just a budget that rolled forward from last year. This is the math underneath that conversation, made portable.
I work from the same evidence base the tool runs on — Binet & Field, Ehrenberg-Bass, Nelson-Field, System1, WordStream. The session is a working call, not a sales demo. Bring your real numbers; we’ll model where they go next.
If the math points to LocaliQ running the media for you, here’s the structure:
Strategy and the plan stay with me. I own the model — the channel mix, the brand-vs-activation balance, the monthly reconciliation against what the plan said would happen. If a number drifts, I’m the one calling it out and rewriting the plan.
LocaliQ’s media team runs the campaigns against that plan — Search, Meta, CTV/OTT, Display, Audio, SEO, Listings, Email. They’re the execution arm; I’m the strategist; you’re still the brand.
We meet monthly to compare actuals to the model and adjust. That cadence is where most plans die in agencies that don’t do it; it’s the spine of how this works.
In 2025, Effie Europe tracked agency–client relationship length for the first time. Partnerships of five years or more were twice as likely to produce award-winning, effective work. The monthly cadence above isn’t admin — it’s how a relationship compounds into results.
Calendly link goes here when wired — for now drop me an email and we’ll pick a time.