Njord
Build my model
Njord
Build my model
Njord is financial-modelling consulting from Chris Gardner. Execution runs through LocaliQ. The model itself is free and yours to keep. The strategy session is free, thirty minutes, no deck. When you’re ready to put the plan in market, that’s a conversation with Chris about the path forward — and LocaliQ is the execution arm built for it.
Six-minute build. PDF in your hands.
Tell us where your dollars sit today. Build the model. Export to PDF. Take it to your CFO, your board, your current agency, or your platform reps. No account required, no login, no expiry, nothing to cancel.
A second pair of eyes on your model.
Bring your model and we stress-test it together — channel mix, brand floor, payback assumptions, the numbers doing the most work. You walk away with two or three decisions clearer. Even if we never speak again.
LocaliQ is the execution arm built for the model.
Njord is the math. LocaliQ is how it runs in market — buying access, creative production at scale, and six-channel execution across SEM, Meta, CTV/OTT, audio, display, listings, and email. Most operators don’t have the buying relationships or the stack to run this internally. Most agencies don’t have a financial model underneath the plan. Chris helps you map the path on the strategy call. Scope follows.
Six minutes of operator-level inputs become a defensible plan — channel mix, projected CPL, payback, and the brand-versus-activation split — exported to a branded PDF you can take to the board.
Night Sky cover, copper-foil frame, KPI quartet — followed by the full modelled brief on the pages that follow. The plan is yours: take it to your CFO, your current agency, your platform reps, or anywhere else.
Take the PDF to your in-house team. Hand it to your current agency. Show it to your Google or Meta rep. The model is the deliverable — what you do with it is yours.
No. The tool is free now and will stay free. No account, no expiry, no quietly-added paywall. If a paid version ever ships, it’ll be a separate product on a separate URL — and existing users will be told before anything changes for them.
Only if you book a session. There’s no automated email drip, no follow-up sales rep, no “let’s hop on a quick call.” You initiate the conversation when you want to. Until then, the model is yours and we’re not in your inbox.
You can run it anywhere — the PDF reads in plain English (channel splits, projected CPL, brand floor, payback), and the model is yours regardless. The honest answer though: Njord is financial-modelling consulting offered by Chris Gardner, and LocaliQ is the execution arm built for it. When you’re ready to put the plan in market, the cleanest path is a conversation with Chris about how — whether that’s LocaliQ running the buy end-to-end, your team running it with Chris consulting alongside, or something else. The model travels. The execution call is worth having.
No card. No automated follow-up. The strategy call is where the path forward gets mapped — what to run, who runs it, and how the math holds up at execution. That’s the conversation.