Njord
Build my model
Njord
Build my model
Plain English. Njord is a free financial-modelling tool offered by Chris Gardner. By using the site, the tool, or the strategy session, you agree to the terms below. If anything here is unclear, email cgardner@localiq.com — we’ll answer.
Njord (the “Site”) and its modelling tool (the “Tool”) are operated by Chris Gardner. The Tool takes inputs you provide (budget, vertical, current spend, etc.) and returns a modelled media plan based on published industry research (Binet & Field, Ehrenberg-Bass, Nelson-Field, System1, WordStream 2026 and similar sources). The Site also offers an optional free strategy session and, separately, a referral path to LocaliQ’s paid media-management services if you decide that’s right for you.
The Tool’s outputs are modelled estimates for illustrative purposes only. They are not financial, legal, marketing, business, accounting, or tax advice. They are not a guarantee of any specific outcome, return, cost, or lead volume. Real results vary based on execution, market conditions, competition, creative quality, vertical dynamics, audience, seasonality, and many other factors outside the Tool’s scope.
You are solely responsible for decisions you make based on Tool outputs. Before committing real spend, please validate the assumptions against your own data and consult appropriately qualified professionals.
The Site and Tool are provided “as is” and “as available,” without warranties of any kind, express or implied, including (without limitation) warranties of merchantability, fitness for a particular purpose, accuracy, completeness, reliability, non-infringement, or uninterrupted availability. Industry benchmarks and third-party research cited in the Tool are reproduced or summarised in good faith; we make no representations about the accuracy, completeness, or current applicability of any third-party source.
To the maximum extent permitted by law, Chris Gardner, LocaliQ, and any contributors will not be liable for any direct, indirect, incidental, consequential, special, exemplary, or punitive damages — including lost profits, lost revenue, lost data, business interruption, or wasted advertising spend — arising out of or related to your use of the Site or Tool, even if we have been advised of the possibility of such damages.
You own the inputs you enter into the Tool and the PDF plan it produces for you. You can export the plan, take it to your in-house team, your current agency, your platform reps, or anywhere else. We don’t lock the model and we don’t expire it.
We own the Site, the Tool itself, the underlying code, the brand marks (Njord, the Maritime Crest, the Trident, the Chest), and the structure of the modelled framework. You may not copy, reverse-engineer, scrape, resell, or republish the Site, Tool, or framework without written permission.
You agree not to: (a) use the Site or Tool for any unlawful purpose; (b) attempt to interfere with, disrupt, overload, or compromise the Site, Tool, or supporting infrastructure; (c) scrape, crawl, or run automated requests against the Tool or its supporting edge functions outside of normal human interactive use; (d) impersonate any person or misrepresent your affiliation with any business; or (e) use the Site or Tool in any way that infringes the rights of others.
The free 30-minute strategy session is an optional conversation. Booking it doesn’t commit you to anything beyond the call itself. If you later choose to engage LocaliQ for managed media, that engagement will be governed by a separate written agreement with LocaliQ — not by these Terms.
We may add, change, or discontinue features, content, or the Tool itself at any time. We may also update these Terms. The “Last updated” date at the top reflects the most recent change. Continued use of the Site or Tool after a change means you accept the updated Terms.
These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict-of-laws principles. The courts of Ontario will have non-exclusive jurisdiction over any dispute arising under these Terms.
If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force.
Questions about these Terms, the Tool, or anything else: cgardner@localiq.com.
See also: Privacy Policy · How it works