Build my model
WHY NJORD

Most media budgets are set on a hunch. Yours shouldn’t be.

Njord exists so marketing teams managing real, multi-channel budgets can wield the same evidence the Fortune 500 buys — a defensible allocation you can model, defend, and put on track before a dollar moves.

Njord crest
THE PROBLEM

A budget adrift drifts toward waste.

The Serpents
The Serpents
Wasted spend coils quietly — dollars leaking into channels that were never going to pay back. Unnamed, it grows. Njord names it, and holds it in the eye.
The Waves
The Waves
The market never holds still. Last quarter’s plan is already wrong, and a static budget can’t feel the swell. You need a course, not a guess.
The Trident
THE SHIFT

From a hunch to a model.

The trident is one instrument with three prongs — evidence, model, plan. Together they move a budget with intent. That is the whole shift Njord asks of you: stop guessing the number, and start modelling it.

THE METHOD · THE TRIDENT’S THREE PRONGS

One strike, three forces.

01
Evidence
Grounded in marketing science — Binet & Field, Ehrenberg-Bass, Nelson-Field, System1, WordStream. Not opinion.
02
Model
Your real numbers run against the benchmarks: projected CPL, payback, the brand-vs-activation balance.
03
Plan
A defensible budget you can take to the board, exported to a branded PDF in a click.
The Constellation
THE EVIDENCE · THE CONSTELLATION

Fixed stars to steer by.

Binet & Field Ehrenberg-Bass Nelson-Field System1 WordStream
The Chest

Get the budget on track, and the chest fills itself.

Build my model → No card. No call unless you ask. You get a PDF you own.
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